HyperText Markup Language (HTML): The predominant language of Web pages, which attaches a set of codes (or tags) to text and describes the relationships among text elements.
Keyword: A word or phrase describing an organization’s product or service or other key content on its website. A word or phrase entered in a search engine.
META tag: An HTML element that a Web developer places in a Web page header to inform Web robots about the page’s content .
Nonprofit: A legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes.
Organic search: Results returned when a user types a particular keyword into a search engine. These are also called natural results and contrast with PPC advertising.
Pay-per-click advertising: A method of marketing where a business pays a certain amount of money each time someone clicks on a small ad on a search engine’s results page or home page and is then taken to the advertiser’s website.
Search engine: A software application that indexes and serves content to an Internet user who is looking for something specific .
Search engine marketing: The activities that improve search referrals to a Web site, using either organic or paid search. Also known as search marketing.
Labels:
SEM and SEO
Keyword: A word or phrase describing an organization’s product or service or other key content on its website. A word or phrase entered in a search engine.
META tag: An HTML element that a Web developer places in a Web page header to inform Web robots about the page’s content .
Nonprofit: A legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes.
Organic search: Results returned when a user types a particular keyword into a search engine. These are also called natural results and contrast with PPC advertising.
Pay-per-click advertising: A method of marketing where a business pays a certain amount of money each time someone clicks on a small ad on a search engine’s results page or home page and is then taken to the advertiser’s website.
Search engine: A software application that indexes and serves content to an Internet user who is looking for something specific .
Search engine marketing: The activities that improve search referrals to a Web site, using either organic or paid search. Also known as search marketing.
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