Google Generation

When the user types a word or phrase into a search box and clicks a button. “Wait a few seconds and references to thousands (or hundreds of thousands) of pages will appear. Then all you have to do is click through those pages to find what you want” . Some of the results are called organic results, or natural results. These are the most relevant matches for that search request among all of the indexed Web pages.

There also are paid placement listings, which can show up on the top or the side of the search engine. Paid placement listings are described as the technique by which a search engine devotes space on its search results page to display links to a Web site’s page based on the highest bid for that space. Some search engines differentiate the two types of listings
others do not.

An organization’s Web site likely will rank within the first few thousand results in
a search engine. However, as it pointed out, That’s just not good enough. Being ranked on the ninth or tenth page of search results is tantamount to being invisible. To be noticed, your site should be ranked much higher. . . . Most people won’t look past the third page of search results, if they get that far. The fact is, it’s the sites that fall on the first page of results that
get the most traffic. Every Web site is being indexed by crawlers or spiders. It exists with the millions of other sites on the Internet. To get a Web site noticed by the crawlers, certain elements must stand out. Making those elements stand out is the process of search engine
optimization .