Google Generation

Google is the present king of search engines. What has made Google a household word is the accuracy of its search results. Brin and Page were able to achieve greater search accuracy by focusing not only on keywords, but also on link popularity. Link popularity looked at how many other pages linked to the pages with the keywords. These are just a few of the hundreds of criteria that search engines use in ranking the relevancy of Web pages .

It wasn’t long after the advent of search engines that advertisers noticed that search engine sites were receiving numbers of hits in orders of magnitude greater than any other type on the web. Receiving daily hits in the millions, search engines seemed like advertising gold mines.