Google and Yahoo! also offer something called contextual advertising. This form of advertising uses yet another algorithm to place an organization’s ads on partner Web sites that have similar content. Using contextual advertising allows an organization’s payper- click (PPC) advertisements to show up on thousands of smaller sites. Yahoo! calls its contextual advertising program Content Match. If an organization opts in for this service, its PPC ads will show up on major Yahoo! partnership sites such as CNN.com as well as many smaller sites. Google calls its contextual program AdSense, and it will show PPC ad on Google, AOL.com, ask.com, shopping.com, and thousands of smaller sites.
What these ads mean is that if, for example, a nonprofit that helps the elderly has a Web site
and an advertiser dealing with the elderly has signed up for contextual ads, their PPC advertisement may appear on the first nonprofit’s Web site. When researching PPC strategies for nonprofits, Google Grants need to be taken into consideration because the program rules may change the direction of a PPC plan.
Google Grants can help nonprofits pay for Google AdWords advertising. The program is designed to help organizations extend their public service messages to the global audience, in an effort to make a greater impact on the world . Grant recipients receive at least three months of advertising through Google AdWords, with a per-month spending cap of $10,000.
Sheryl Sandberg, Google vice president of global online sales and operations, said, “When we thought about what we could give back, what we obviously do is search and advertising, and it would be a great opportunity for us to refer people interested in the topics that these non-profits work on.
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What these ads mean is that if, for example, a nonprofit that helps the elderly has a Web site
and an advertiser dealing with the elderly has signed up for contextual ads, their PPC advertisement may appear on the first nonprofit’s Web site. When researching PPC strategies for nonprofits, Google Grants need to be taken into consideration because the program rules may change the direction of a PPC plan.
Google Grants can help nonprofits pay for Google AdWords advertising. The program is designed to help organizations extend their public service messages to the global audience, in an effort to make a greater impact on the world . Grant recipients receive at least three months of advertising through Google AdWords, with a per-month spending cap of $10,000.
Sheryl Sandberg, Google vice president of global online sales and operations, said, “When we thought about what we could give back, what we obviously do is search and advertising, and it would be a great opportunity for us to refer people interested in the topics that these non-profits work on.
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