Google Generation

The Pew Internet & American Life Project (2007) conducted a demographic survey of Internet sers between February 15, 2007, and March 7, 2007. The results of this survey showed that 71% of adults in the United States use the Internet. Table 1 shows the demographics of U.S. adults who use the Internet.

Oser (2006) wrote, “Once online, 80% of Internet traffic begins at a search engine, according to a Harris Interactive poll. Forty-one percent of Web users find brands through search rather than just typing a URL into their browser, a DoubleClick study reported”