Google Generation

Accordingly, giving extra effort to link building.

Site map. A site map can help a Web site become more accurately linked. This site map should not be confused with the site map used to help people navigate a Web site. This site map is an XML-based document at the root of your HTML, that contains information (URL, last updated, relevance to surrounding pages, and so on) about each of the pages within a site. Using this XML site map will help to ensure that even the deep pages within your site are indexed by search engines.

There are a number of additional factors that can influence Web site ranking. Google, for example, probably includes hundreds and possibly even thousands of factors in its algorithms. There is an inherent problem with SEO, which is that no one really knows the exact algorithm used to determine site ranking. Grappone and Couzin described this conundrum the following way: Here’s something that drives people crazy about SEO: You can’t ever be 100 percent sure that what you’re doing will be rewarded with the rank and the listing you want. This is because the search engines keep their internal ranking mechanism, even the criteria by which the ranking is determined, under wraps.