Google Generation

For-profit organizations have been using many techniques to increase the likelihood that they will show up very high in the results when someone tries to find them using a search engine. For example, when someone searches for a museum, the museum’s goal is that the search engine will return their museum within the first page of search engine results; hopefully the museum will show up as the number one ranking. But what if an organization does not appear in search results when a Web searcher types in the organization’s city and the museum’s name? There are ways to optimize placement in the search engine rankings.

Research conducted in 2005 by search consulting firm oneupweb.com showed that top 10 placement in Google increased site traffic to five times its previous levels in the first month.