Welcome to the secret formula of SEO: The Search Engine Ranking Algorithm. Each search engine has its own proprietary algorithm to sift through a multitude of factors and determine page rank. Some of these factors include keyword repetition, page titles, inbound links, and even the age of the site. Each search engine also will change its algorithm from time to time, often without so much as a friendly warning .
They guard these proprietary algorithms because if people knew exactly how the algorithms worked, they would take advantage of that knowledge to ensure the site they were promoting ranked first. The little bits of algorithm that people figure out themselves often get so abused that the search engines eventually devalue them. Good HTML titles, good body copy, great content, ensuring that your site doesn’t have blocks to crawling—these have worked for nearly a decade. Grappone and Couzin noted that Sullivan did not mention anything about trying to figure out the elusive algorithm.Some of these methods include keyword stuffing, in which one repeats the content of the meta tags over and over.
Keyword stuffing is designed to make the search engine crawler rank a Web site higher based on the specific meta tag keywords that are being repeated. Duplicate content is another spam technique designed to trick a search crawler into ran king a Web site higher than a more relevant Web site. Another spamdexing technique is the use of a link farm, a page of links that is created only to artificially boost a linking strategy, so that a page ranks higher in search results.Penalties for such techniques will differ among the different search engines, but they can include delisting of a Web site from the search engines. If a Web site is delisted, an organization will have to explain to the search engines what happened, and it could take months to fix the problem. Noted that the purpose of a search engine is to find, index, and serve content to a user looking to find something. If an organization approaches the creation of a Web site in the same manner a search engine approaches serving content,then the goals will naturally align.
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They guard these proprietary algorithms because if people knew exactly how the algorithms worked, they would take advantage of that knowledge to ensure the site they were promoting ranked first. The little bits of algorithm that people figure out themselves often get so abused that the search engines eventually devalue them. Good HTML titles, good body copy, great content, ensuring that your site doesn’t have blocks to crawling—these have worked for nearly a decade. Grappone and Couzin noted that Sullivan did not mention anything about trying to figure out the elusive algorithm.Some of these methods include keyword stuffing, in which one repeats the content of the meta tags over and over.
Keyword stuffing is designed to make the search engine crawler rank a Web site higher based on the specific meta tag keywords that are being repeated. Duplicate content is another spam technique designed to trick a search crawler into ran king a Web site higher than a more relevant Web site. Another spamdexing technique is the use of a link farm, a page of links that is created only to artificially boost a linking strategy, so that a page ranks higher in search results.Penalties for such techniques will differ among the different search engines, but they can include delisting of a Web site from the search engines. If a Web site is delisted, an organization will have to explain to the search engines what happened, and it could take months to fix the problem. Noted that the purpose of a search engine is to find, index, and serve content to a user looking to find something. If an organization approaches the creation of a Web site in the same manner a search engine approaches serving content,then the goals will naturally align.
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