Pay-per-click in its current form began when an entrepreneur named Bill Gross
developed an idea for the first PPC search engine, goto.com, which changed its name to
Overture in 2001 and was acquired by Yahoo! in 2003. People were initially skeptical of
PPC search engines, thinking that users would not want to use a search engine filled with
advertisements.
It was not until late 2000, when Google introduced its AdWords program, that the industry started to mature . From its inception as a business in the late 1990s to 2004, paid search as an industry grew from a base in the low millions to $4 billion in revenue, and it is estimated to hit $23 billion by 2010.
It is determined that many businesses have not taken advantage of this new type of online advertising because it is relatively new, the terminology is quite technical, and the process can be confusing—in short, because they simply don’t know where to start. Others may simply not understand what payper- click search engine advertising actually means. It is also stated that PPC can be the easiest and often the cheapest way to advertise online (Mordkovich and Mordkovich).
Labels:
Paid Search,
SEO
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